They have been in the rock ‘n roll business for over 40 years, have given more than 2,000 concerts and still effortlessly fill stadiums and arenas. The Rolling Stones, the longest-serving rock band in musical history, a true legend of rock, and still one of the most attractive live acts in the world – and another longstanding customer of the POOLgroup. We are really proud of this!

The Stones on Tour – A New Challenge Every Time

Business as usual is completely forgotten when the Stones go on tour. There is a lot to do if you want to continue to impress you audience over several decades. Mick & Co manage it effortlessly. With their music, their shows, the personality of the band – and the perfectionism with which they offer their fans something new time and again, including in terms of technology at the highest level.

Professionals Expect Professionalism

Professionals such as the Stones work with people from whom they can expect the same level of professionalism. Ultimately, this is the only way to ensure that all the technical and logistical challenges presented by such elaborate mega-events are overcome. For their concerts in Germany, the Stones have long trusted the POOLgroup.

Big Challenge: Complete Technical Planning

So too at the 2006/2007 tour: POOLproductions, which was then still Trend*Event, was responsible for the complete technical planning of the appearances in Germany. This included the infrastructure logistics of the events, the necessary local licensing processes and much more. The complete service from one supplier was supplied by our Frankfurt office, under the tried and tested direction of Hans-Jürgen Lautenfeld.